If anyone was wondering where Emirates was planning to place its 58 A380s, it was obviously not CEO, Tim Clark. Yesterday at the Berlin Airshow the astonishing airline made another firm orders for 32 of the mega-jumbo. This takes to 90 the number of A380s to Emirates' account. The vast size of the order, the largest in aviation history, is dramatic in its direct challenge to the old airline industry. But it also carries with it equally massive indirect implications.
The order for the additional aircraft has a list price of $US 11.5 billion (AED 42.2). The agreement was signed today during a ceremony at the Berlin Air Show by His Highness (H.H.) Sheikh Ahmed Bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group and Tom Enders, Airbus President and CEO which was witnessed by German Chancellor Angela Merkel and other dignitaries.
Seated at the table making today’s announcement: His Highness (H.H.) Sheikh Ahmed Bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group (left) with Tom Enders, President and CEO, Airbus (right). Looking on in the back row, left to right: John Leahy, Chief Operating Officer –Customers, Airbus; Tim Clark, President, Emirates Airline; Angela Merkel, German Chancellor; Rainer Brüderle, Federal Minister of Economics and Technology; Dr. Peter Ramsauer, Minister of Transport; Louis Gallois, Chief Executive Officer, Airbus. | ||
“This latest order, adding to 58 A380s previously ordered, affirms Emirates’ strategy to become a world leading carrier and to further establish Dubai as a central gateway to worldwide air travel. The A380 is our flagship in terms of passenger comfort, innovation, operating and environmental efficiency and revenue generation,” said H.H. Sheikh Ahmed Bin Saeed Al- Maktoum. “Our latest commitment signals Emirates’ confidence in the growth to come in a thriving aviation sector as we build our fleet for tomorrow,” he added.
“Emirates supported the development of the A380 from the earliest days, a project employing tens of thousands of Europe’s best people and today’s increased order, is the best endorsement I can imagine. On behalf of all of us at Airbus, we thank Emirates for their support. The A380 is indeed a remarkable eco-efficient aircraft, a profit generator for airlines and a great flying experience for passengers,” said Tom Enders.
Emirates, the second largest airline in the world in available seat kilometres, is on track to become one of the largest airlines in the world. In addition to the orders placed today, Emirates has 48 Airbus 380s, 70 Airbus 350s, 18 Boeing 777-300s and 7 Boeing air freighters on order totaling 143 wide-body aircraft worth more than $US 48 billion. In a year where the aviation industry was rocked by the economic downturn, Emirates Airline recently reported its 22nd year of profit, up 416 percent to close at US$ 964 million (AED 3.5 billion) over its 2008-09 profits of US$ 187 million (AED 686 million). From the delivery of its first A380 in July 2008, to receiving it 10th A380 on 7th June 2010 from the Airbus plant in Hamburg, Emirates is now serving eight international destinations with the super-jumbo aircraft including London Heathrow, Toronto, Paris, Jeddah, Bangkok, Seoul, Sydney and Auckland. The airline will start A380 services to Beijing from 1st August, Manchester from 1st September and will return service to New York’s John F. Kennedy (JFK) airport on 1st October. Emirates’ looks forward to expanding the list of destinations at more than 100 airports around the world as A380s become ready.
Sources: CAPA, Emirates.com
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